German Brand Telefunken Enters Indian Consumer Electronics Market

  • The company has launched seven new LED TVs in India
  • It is aiming to acquire five per cent TV market share in the country
Arjuun Bajaj, CEO & Founder, Videotex

Videotex International, one of the largest ODM players for Television LED TV’s, brings, Telefunken, a German consumer electronics brand in India. Telefunken has entered the Indian Markets with seven SKUs which include both smart and non-smart LED TVs. The brand has collaborated with Amazon India for these TV launches.

“Videotex is excited to bring Telefunken, the German legacy of over 115 Years to India. Our goal is to bring superior technology to the Indian consumers and we aim to acquire five per cent market share. Matching the disruptive price points and quality, with Videotex, Telefunken shall build its niche in the TV Industry. For today’s generation, Content is King and matching those needs. Telefunken smart TVs, designed for the Indian market come loaded with unlimited entertainment through certified TV apps along with superior picture and sound” said, Arjun Bajaj, director, Videotex International.

Rs 7,999 to Rs 54,999 price category

The range of product includes 4K Ultra HD Intelligent Smart TVs and Full HD Smart LED TVs available in different screen sizes – 32-inch, 40-inch, 49-inch and 65-inch. The price range of the TVs start at just Rs 7,999 and goes all the way up to Rs 54,999 for the premium model. Videotex will start retailing these TVs on Amazon starting 17 September, 2019.

The products exclusively designed for India matches the latest Technology at the most competitive price points. The TVs from Telefunken, shall change the whole ecosystem in India with a heap of functionalities at the most challenging price points.

The key features for smart TVs include, Quantum Luminit Technology, wide color gamut (NTSC 90%) 17,00,000+ hours of content, 7000+ free movies in the custom-built Movie box app, along with pre-loaded certified apps like Hotstar, Zee5, Sony Liv, Jio Cinema etc. supporting uniquely custom designed user interface Streamwall. The Smart TVs with Cloud TV Certified AOSP, runs on Android 7.0 and 8.0 Operating system, along with 64-bit dual-core processor, 1GB of RAM and 8GB of internal storage for a smooth experience. The smart TVs come with inbuilt speakers and also include licensed Eshare app and supports OTA. Several connectivity options include HDMI, USB, optical output and headphone jack.

Company’s official statement read, “Telefunken shall be available online for now, and would expand to LFRs by the end of the Year 2019. Telefunken TVs shall be manufactured at the Videotex Greater Noida plant which has the capacity to manufacture one million TV sets a year. Videotex plans to further invest 50cr to boost its Manufacturing Capacity for Telefunken.”