Haier Introduces Facial Recognition Feature on its Service App

The company claims that the feature will help in making the service process more transparent and secure for the customers

Haier has announced the launch of ‘Face Identification Feature’ for its engineer mobile application. This feature, as per Haier, is able to recognise, control and verify the authenticity of a Haier engineer attending a customer request and is aimed towards making the service process secure and time-saving.

Eric Braganza, President, Haier India, said, “We are committed to creating a seamless and hassle free service experience for our customers throughout their product journey with us by strengthening our capabilities technologically. We are thrilled to be the first in the industry to introduce the facial recognition feature in our service engineer mobile application.”

Haier India has over 450 service centres, including Haier exclusive service centers, authorised service centers and direct service centers in more than 19,000 pin codes across India. The company said it has been able to create a database of 2500+ validated engineers in India.

Secure service process

This feature, as per Haier, is able to recognise, control and verify the authenticity of a Haier engineer attending a customer request. The step has been taken to make Haier’s service process more transparent and secure for the customers.

Haier’s official statement read, “Additionally, it will contribute to better time management, attendance and services of the on-field workforce. With the new feature, the engineers will be required to login to the app through live facial recognition to match their existing credentials in the database. This would also enable Haier in creating a pool of verified engineers to make the service offerings more effective and efficient in the long run.”

It continued, “The face recognition technology will work on real time basis and identify the live facial features of a registered service engineer. During the registration process, engineers will be required to do a series of real time facial gestures like; blinking of eyes and head movement, among others. Once the authentication is done, it will offer a smooth interface to all the recognised working engineers to receive and attend customer queries.”

Braganza added, “Keeping in mind the security authentication aspect and wider acceptance of the feature among our service workforce, we at Haier have introduced this integration to ensure an easy and secure authentication for the engineers.”