Hisense, the Chinese consumer electronics and appliance manufacturer announced to set up a manufacturing unit in India to expand its product portfolio with new launches this year. The company had not yet disclosed the investment or location of the plant.
“Hisense entered the Indian market last year and got a phenomenal response from the consumers. To meet the growing demand for our television range we are ramping up our local manufacturing capabilities and will be setting up a TV manufacturing plant of 2 million capacity within the next two years,” said Rishi Tandon, COO, Hisense India.
He added that Hisense will shortly debut Laser TVs, QLED TVs and home appliances like refrigerators, washing machines, microwave ovens this season.
“In our endeavour to enhance the large-screen viewing experience during this special event, we are launching the 70″ Mega TV and 65″ & 50″ Tornado TV with 102W JBL Powered Sound, which is an exclusively designed product for the India market,” Tandon added.
Hisense has developed its wide network in over 160 countries including Australia, the US, Japan, Mexico, and South Africa markets with 14 manufacturing plants.