A report claims that the company is relocating its headquarters as it wants to be closer to its customers and manufacturing base
James Dyson, the brain behind high-end home appliances brand Dyson, has decided to relocate the company’s headquarters from United Kingdom to Singapore. The brand has said that the move has nothing to do with Brexit.
“This shift has been occurring for some time and will quicken as Dyson brings its electric vehicle to market,” the company told CNN Business in a statement. Dyson CEO Jim Rowan in the same report said, “We have been talking about our pivot to Asia for some time.”
A Twitter user who goes by the name of Steve (@MerkyBlud) replied to one of Dyson’s official tweet saying, “Oh yeah, the automotive project you trousered £12m off UK taxpayers for, then jumped ship to Singapore instead after telling us the UK would be great after Brexit. Tory hypocrite.”
Asia largest and fastest growing market for Dyson
Rowan in his statement referred to Asia as the largest and fastest growing market in the world for the brand. He mentioned Asian consumers as hungry for the most advanced technologies.
Dyson also clarified that the brand will continue to invest and recruit in UK. James Dyson has been in the news quite a lot recently. He is known to be a supporter of the Brexit.
Another Twitter user who goes by the name of Simon Zerafa (@SimonZerafa) tweeted, “Campaign for Brexit and then leave for Singapore? I’m sure you’re quite happy for other UK business to pay tax and their workers to buy your products though.”
Dyson in India
Dyson does not have a big portfolio in the country. It sells air-purifiers, cord-free vacuums and hair care home appliances here. It also has three Dyson experience centers in India – two in Delhi and one in Bangalore.