Itel Has Five Crore Consumers in India: Arijeet Talapatra

  • The company has also announced festive offers for markets in India
  • Itel is a mobile devices brand that operates under the umbrella of Transsion Holdings

Itel said it now has five crore plus consumers in India. This feat has been achieved by the company in under three years time. While the company has been retailing feature phones in India from last three years, it had launched its first smartphone about a year ago. Itel’s first smartphone was in the affordable category.

Arijeet Talapatra (Left), CEO-Transsion India and Goldee Patnaik, Head of Marketing itel Business Unit

Arijeet Talapatra, CEO, Transsion India, said, “India is a priority market for us and five crore + discerning customers in such a short span reinstates the trust and love of customers for brand itel. Our approach of providing futuristic technology and magical product features in sub 5k category has made itel the leader in this segment.”

Transsion also operates several other mobile devices brands in India. Itel is Transsion Holdings’ entry level mobile devices brand in India.

Itel’s festive offers

Itel has announced a slew of offers for the markets in India. Company’s official statement read, “Consumers can now avail the new and upgraded A46 2GB + 32GB from 2GB +16GB, at the same budget-friendly price of Rs 4,999. Also, with every purchase of the smartphone, consumers get a free oraimo HD Earphone and protective silicon back cover.”

Arijeet Talapatra added, “We are celebrating this success by bringing in a festive special offer for customers on our most loved smartphone Itel A46. A brand new oraimo HD earphone along with a free silicon back cover coming free with new itel A46 2GB + 32GB would surely be a wonderful festive gift for customers and make their mobile experience superior.”

Itel A46 upgraded version

Itel A46’s upgraded version, as per the company is a complete package for consumers providing trendy technological features like enhanced AI Dual Camera, Dual security features – multi-function fingerprint sensor and face unlock, 13.84cm (5.45) HD+ IPS full screen, Dual 4G VoLTE, latest Android Pie 9 OS and 2GB RAM and 32GB internal storage memory along with dedicated expandable storage of 128GB, all at the same price.

Company’s official statement read, “The brand has launched the upgraded version as special Diwali edition. itel has announced this lucrative Diwali offering of A46 as a token of gratitude to the loyal consumers and as its commitment towards the users to provide the best without burning a hole in their pocket.”

Company’s CEO added, “Over the last three years, Itel mobile has seen robust growth and is one of the leading smartphone players in the emerging rural, and semi-urban markets. We consistently focused on strengthening our overall distribution strategy, by nurturing deeper penetration into offline channels. This has helped us to create the brand through a well-connected distribution network of more than 1 lakh retailers and 1000 plus partners enabling better accessibility and availability of our products across the country.”