- JBL has also announced its entry into the gaming-headsets market
- The company is calling its gaming-headsets range as Quantum
- Video-gaming-industry, as per JBL, has an audience of over 2.4 billion people worldwide
Harman International Industries, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., has announced its entry into the gaming sector. The company is entering the flourishing video game industry with the launch of the JBL Quantum series of seven headsets.
“JBL has a proven track record of meeting customers where they are, while foreseeing where they want to go next. That’s how JBL became the fastest-growing headphone brand in the world. With our technological expertise and user-centric vision, we have the ability to make a major contribution to the gaming industry while further advancing JBL’s leadership in the headphones market,” said Dave Rogers, president, lifestyle audio at Harman.
“The overall gaming headset market is forecast to see strong growth of 19 per cent CAGR in retail value, reaching $2.8 billion by 2023,” noted Luke Pearce, research analyst at Futuresource Consulting.
100 million headsets in last five years
Over the past five years, JBL has sold more than 100 million units. According to Futuresource Consulting, during the same period JBL has seen it’s market share rise 11x from less than one per cent in 2014 to 10 per cent in Q1-Q3 2019.
It is also to be noted here that Samsung had acquired Harman in 2016 for $8 billion. Harman designs, develops and retails audio and electronic products under JBL, Infinity, Mark Levinson, and Harman/Kardon brands. This is the first time that Harman is going to retail headsets in the gaming-market.
“With a worldwide audience topping 2.4 billion people, video gaming is one of the fastest-growing entertainment sectors today. Advancements in cloud computing, voice-enabled technology, and virtual reality have mingled with the convergence of media, entertainment, and IT to significantly expand this once niche industry,”read Harman’s official statement.
“Considering the rise of cloud and subscription gaming, the release of next-generation consoles and their spotlight on immersive audio, as well as the influence of rapidly expanding esports viewership, there is a real opportunity for JBL to reinforce its position as a key headphones player while bringing substantial added value to the gaming market,” added Luke Pearce.