Kerala Among Top Five Camera Business Markets in India: Canon

• Canon recently announced the launch of its new masterpiece EOS-1D X Mark III in Kochi, Kerala
• This latest camera, as per Canon, is meant to fulfill aspirations of professional photographers and videographers

Canon India has launched EOS-1D X Mark III, the flagship product from the Canon EOS range, in Kochi, Kerala. The EOS- 1D X Mark III has a newly developed 20.1-megapixel Full Frame CMOS sensor with all new 16-point low pass filter and offers 5.5K RAW video recording.

“With the launch of EOS-1D X Mark III, we aim to expand to other genres as well and deliver the best available technology to photographers and videographers in Kerala. This will be the most technologically advanced camera system available for professionals across genres empowering them with superior imaging outputs. We are positive that EOS-1D X Mark III will be a delight for photographers as well as videographers and will garner maximum fanfare from our consumers in Kerala market,” said C Sukumaran, director, consumer system products and imaging communication products.

The company has priced this at an maximum retail price of Rs 5,75,995 (incl. of taxes) for the body, including 512 GB CF Express Card and Reader. Canon mentioned that the EOS-1D X Mark III will be available mid-February onwards at select retail outlets across the country.

Kerala one of the top markets for Canon

Kerala, as per the company, is one of the top five markets in the country in terms of revenue. Canon credits growing culture of photography and videography in the state as the reason behind the growth.

“With its rich culture and heritage, Kerala is a haven of imaging enthusiasts across genres. For Canon India’s camera business, Kerala is one of the top five markets in the country in terms of revenue, all credits to the growing culture of photography and videography in the state. We received outstanding response from customers in Kochi for EOS-1D X Mark II, which encouraged us to introduce its successor with several technical advancements. It is a matter of extreme delight to launch our flagship Canon EOS-1D X Mark III in the city, and further promote the existing photography culture in the market,” stated Kazutada Kobayashi, President and CEO, Canon India.

Sukumaran added, “Photography as an art has grown leaps and bounds over the years, and through this journey, Canon has emerged as the trusted brand to reckon with among consumers. Kerala has always been an important market for us, and we have been receiving an overwhelming response from consumers here, especially in the full frame segment from professional wedding customers.”