The company has deployed washing machines and water purifiers at the ongoing Kumbh Mela
Korea based LG said that it has installed water purifiers at 15 lost and found camps, and washing machines at certain locations of the Kumbh mela in Prayagraj, Uttar Pradesh. It is to be noted here that the government of UP is expecting a footfall of more than 150 million during the Kumbh Mela.
The mela, apart from being the biggest of its kind event in India, may also prove to be a advertising spot for many brands. LG’s official statement read, “The water purifiers in the camp will provide purest form of drinking water, and by using LG washing machines, pilgrims and visitors can wash their clothes freely during the entire duration of the mela.”
Importance of health and hygiene
Kim Ki Wan, MD, LG Electronics India said that the company has taken this move as it understands the importance of health and hygiene. He said, “We at LG understand the importance of health and hygiene. Access to clean and safe drinking water along with the clean clothes is the basic necessity for everyone and we are hopeful that the water purifiers & washing machines that we have installed at the mela would help in some way. This initiative is yet another gesture from us to showcase our deep commitment and care for the Indian society. Through such initiatives, we hope to bring a positive change in the society.”
LG is also providing special offers on their products for their customers in Allahabad. Company’s official statement read, “More than three weeks after the Mela began, the mela has already attracted huge crowd. With three weeks to go, LG anticipates further surge in the crowd, who will require facilities for washing clothes and clean drinking water.”
Speaking of this initiative, Umesh Dhal, Chief Relationship Officer, LG Electronics India said, “With millions of pilgrims visiting the Holy Place of Kumbh every year, we felt that there’s a need to provide safe drinking water and clean clothes to them. Keeping in line with the preventive healthcare efforts of the State government at the Mela, we are delighted to be able to contribute towards the endeavor to ensure safe drinking water at the camps.”
He continued, “The move will also complement with the ‘Swachh Kumbh, Surakshit Kumbh’ theme of the Kumbh Mela 2019. We are grateful to the State government for providing us with this opportunity and help us be a part of the world’s biggest human congregation on earth.”