The brand claims that the technology has been developed in-house. LG’s smartphone sales have been declining since 2017
LG claims that it will remind users about its reputation and history as a leader in smartphone sound at the MWC 2019. The brand, in an official statement, said that its LG G8 ThinQ smartphone uses a technology that utilizes the phone’s OLED display as an audio amplifier.
“Our commitment to driving smartphone audio to new heights is on clear display in LG G8 ThinQ,” said Chang Ma, senior vice president and head of product strategy at LG Electronics Mobile Communications Company.
LG Crystal Sound OLED technology
Dubbed Crystal Sound OLED (CSO) technology, the brand claims that the technology has been developed in-house. LG’s smartphone sales have been declining since 2017.
A recent report by Counterpoint research had said that LG held four per cent share in global smartphone shipments during 2017 Q2. The numbers were reduced to three per cent during Q2 2018.
Chang added, “By developing new technologies as well as working closely in partnership with the audio industry’s best partners, LG will continue to deliver the quality of sound that consumers demand and deserve.”
LG’s official statement read, “With more and more consumers using smartphones as their primary devices for watching movies, playing games and consuming music, the demand for mobile phones capable of delivering high-quality audio is higher than ever. LG has always recognized the importance of high quality smartphone audio in creating the ultimate user experience and this belief continues with the LG G8 ThinQ.”
Developed in-house by LG, CSO re-purposes the OLED display as a diaphragm, vibrating the entire surface to produce sound with impressive volume. In speakerphone mode, audio is delivered with bass through the bottom speaker. Full-bodied stereo performance is possible with a 2-channel audio setup utilizing this bottom speaker and the top part of the display.