MediaTek and Google to Help OEMs Bring AR to Mid-Range Smartphones


MediaTek will start supporting ARCore and Google Lens on Helio P90 beginning in Q4 2018 for devices built to run the latest Android software, Android Pie

Pic credit – Pixabay

MediaTek has announced that the company has completed testing of ARCore and Google Lens on it’s high performance Helio P90 chipset. MediaTek claims that it worked closely with Google to ensure its newest addition to the successful Helio P series family – Helio P90, delivers an optimized foundation to enable augmented reality (AR) experiences.

The company said that to help device makers get AR and Lens devices to market quicker, it will be providing its customers with software support, along with a turnkey reference design supporting ARCore and Lens.

TL Lee, head of Mediatek’s wireless business unit, said, “MediaTek has a long history of working with Google to make advanced, new premium, mobile technology accessible to consumers at mid-range price points. With our latest collaboration we enable more smartphone users to experience the power of AR and Lens visual search in their daily lives.”

MediaTek Helio P Series

MediaTek is enabling this technology across its portfolio and Helio P series with Helio P60, and Helio P70, already certified for ARCore and Google Lens. ARCore brings powerful AR capabilities to smartphones at Google scale so developers can build captivating mobile AR experiences without the need for additional hardware or complexity.

The Helio P90 was built to optimize processor performance and power conservation for a more sustainable user experience, even across power-intensive tasks like AR applications. MediaTek worked closely with Google to pre-test ARCore on its Helio P90 chipset to provide OEMs, developers and users a superior experience.

MediaTek says that it created a turnkey reference design for ARCore which helps OEMs to streamline the design process and speed up time-to-market. MediaTek claims that it will also assist its customers with the ARCore certification process based on their unique needs.

Helio P90 camera software performance to support Google Lens

MediaTek also optimized the Helio P90 camera software performance to support Google Lens, which lets a user search what he sees, get stuff done faster, and interact with the world around him. MediaTek will provide robust software support for Google Lens to make it easier for its OEMs to develop devices across portfolio tiers and bring more consumers the power to identify popular plants and animals, learn about landmarks, find products online and see similar styles, and more.

MediaTek will support ARCore and Google Lens on Helio P90 beginning in Q4 2018 for devices built to run the latest Android software, Android Pie. MediaTek will be extending support for ARCore and Google Lens to other chipsets in its Helio portfolio in 2019.

Lee said, “Now that Helio P90 is ARCore and Google Lens ready, we’ll be working closely with OEMs to provide them with comprehensive support so they can quickly design and bring devices to market that are optimized for AR applications and Lens.”