Nokia 8.1 Announced in India, Targets Value Flagship Smartphone Segment

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HMD Global has announced various launch offers with the Nokia 8.1 smartphone. Ajay Mehta, VP and Country Head, HMD said that India is one of the top markets for the brand

HMD Global has announced that Nokia 8.1 smartphone will be available for sale in India starting December 21, 2018. The brand will also be accepting pre-order bookings for the latest Nokia smartphone through Nokia website and select retail outlets and partners including the likes of Croma, Reliance, Sangeetha, Poorvika, Big C and MyG.

The brand is suggesting a recommended best buy price of Rs 26,999 for the Nokia 8.1 4GB/64GB variant. The Nokia 8.1 is available in two colour combinations in India, Blue/Silver and Iron/Steel.

Ajey Mehta, VP and country head, HMD Global said, “India is one of the top markets for HMD Global and our fans here are central to our product strategy. We have gained tremendous love from them in the value flagship category and with the premium experiences that Nokia 8.1 will offer, we hope to further strengthen our relationship with our fans here.”

Nokia 8.1 smartphone has been launched as a value flagship smartphone in India. This segment is dominated by OnePlus flagship smartphones in the country.

Launch offers to drive Nokia 8.1 smartphone sales

HMD Global has announced various launch offers with the Nokia 8.1 smartphone. Airtel prepaid customers on Nokia 8.1 can enjoy 1TB of 4G data on eligible plans starting Rs. 199 and Airtel post-paid customers can enjoy additional data of 120 GB along with three months of Netflix subscription and one year of Amazon Prime subscription on plans starting Rs. 499. This offer is available at all channels.

Consumers purchasing Nokia 8.1 using HDFC Bank Credit and Debit cards on EMI transactions done through Pinelabs terminals in offline stores will receive a 10% cashback. This offer is available at retail outlets.

Consumers pre-booking on Nokia website or through retail outlets, or registering for notify-me on Amazon India, will receive a one-time screen-replacement plan for the first 6 months, offered by our partner Servify, on Nokia 8.1 smartphone.

Nokia 8.1 smartphone features

Running the latest Android software, Android 9 Pie, the Nokia 8.1, as per the company, delivers the best Android experience with the latest innovations right out of the box. It comes installed with a 12 MP main camera with ZEISS Optics that has an 1/2.55” sensitive sensor and large 1.4 micron pixels. HMD has equipped a 20 MP adaptive camera at the front.

Juho Sarvikas, chief product officer, HMD Global, mentioned, “We offer accelerated performance with a first-class processor architecture, dual cameras with an industry-leading sensor, OIS and ZEISS Optics for great low light imaging, and our new PureDisplay HDR screen technology.”

The Nokia 8.1 is the second Nokia smartphone to come with PureDisplay screen technology. Nokia claims that ‘visuals are taken to another level with HDR 10 delivering higher contrast, great clarity, and over a billion individual colours to ensure images remain accurate whether you’re in a dark room or bright sunlight’.

The Nokia 8.1’s battery, as per the company, can last up to two days on a single charge. Featured Qualcomm aptX audio support is claimed to deliver high quality sound wirelessly over Bluetooth.

The Nokia 8.1 smartphone is the first Nokia smartphone to launch with Android 9 Pie out of the box. It includes several AI features. Some of which include adaptive battery feature and bothie pictures.

Jon Gold, director of Android One Partnerships, Google, said, “As an important partner for Google, HMD Global has enabled a diverse portfolio of Android One devices with a software experience that is fresh and secure. We’re thrilled to continue our partnership with HMD Global on the new Nokia 8.1, the brand’s first device with Android 9 Pie out of the box. Android 9 improves interactions on the Nokia 8.1 with intelligent and simple experiences, along with new Digital well-being features.”

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