Shahid Kapoor and Mira Rajput Kapoor have joined consumer electronics brand OnePlus as brand ambassadors for its smart TVs category.
Alongside, a creative ad film for the recently launched OnePlus TV U1S has been launched, conceptualized by BBH India, and created in partnership with Chrome Pictures.
The ad film concept is centred on the hand-free voice control feature.
In June 2021, the company launched the OnePlus TV U1S, the latest addition to its smart TV portfolio. It is available in three variants — OnePlus TV 50 U1S, OnePlus TV 55 U1S, and OnePlus TV 65 U1S.
“We are delighted to partner with Shahid and Mira for our OnePlus TV category in India. They truly embody the smart and youthful spirit of OnePlus as well as our user community. Therefore, we are confident that this exciting association will certainly disrupt the status quo in the India smart TV market and we are positive that our community would be equally thrilled for our new partnership,” said Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India.
According to OnePlus, it has witnessed a 20 per cent growth quarter-on-quarter in the secod quarter of 2021 in its smart TVs segment.
“As passionate enthusiasts of technology and innovation, Mira and I are thrilled to be partnering with OnePlus. The company’s commitment to quality, rich features and premium accessibility is sure to make OnePlus TVs a preferred smart home and lifestyle product for any home,” said Shahid Kapoor.
“Our latest ad campaign for the OnePlus TV U1S plays on a dream that we have all had at some point, where we wished to control everything with just a phrase. It is truly exciting to see how OnePlus has now transformed this dream into reality with the innovation-first approach to technology,” added Mira Rajput Kapoor.