BBK owned Oppo will be using the strength of the Wimbledon brand to grow its presence across the UK and Europe
Tim Henman, AELTC Committee Member, Brian Shen, Vice President for OPPO, and Mick Desmond, Commercial & Media Director, AELTC
China-based Oppo, through partnership with the All England Lawn Tennis Club (AELTC), has become the first official smartphone partner and first-ever Asian partner of The Wimbledon Championships. It is to be noted here that the brand has been associated with PubG in the past, and is also the official sponsor of Indian cricket team.
Company’s official statement read, “Oppo, a leading global smart device brand, has a strong pedigree of partnerships in sport as the official mobile phone partner to FC Barcelona and the International Cricket Council (ICC), and this exciting new partnership represents the brand’s first move into tennis.”
Brian Shen, VP, Oppo, said, “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”
Five year contract
The five-year agreement, which begins for The Championships 2019, as per the company, demonstrates the mutual opportunity presented when two brands come together to grow their presence in key developing markets. Oppo will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, and demonstrates the determination of a long-term investment in the market. AELTC will benefit from Oppo’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.
Oppo’s flagship camera phones, the Find X, and newer model, the Reno, will be used to bring to life the beauty of Wimbledon while also providing a great vehicle for Oppo’s new brand strategy for more unified and in-depth communication with consumers on a global scale.
Mick Desmond, commercial and media director, AELTC, commented, “We are delighted to welcome OPPO to the family of Official Suppliers to The Championships, and we very much look forward to seeing the OPPO smartphones bring Wimbledon’s iconic beauty to life for our audiences around the world.”
