Orient Electric Launches 50 Per cent Energy Saving Fans

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  • Orient Electric mentioned that these fans are IoT-enabled
  • The launch is part of company’s plans to emerge as a front runner in the segment of energy efficient fans

Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has launched its new i-Series range of fans powered by ECM technology. The company said that these fans can save 50 per cent energy as compared to ordinary fans thus promising a significant reduction in electricity bills for consumers. Orient Electric has priced these fans at starting prices of Rs 2,850.

“We have been consistently focusing on developing products which are innovative and disruptive. Acknowledging the climate emergency, the rise of environmentally conscious consumerism and the Government’s push for energy conservation, we are proud to launch our new i-Series range of inverter-motor based fans which are smart, energy efficient, IoT enabled, and environment friendly. The I-series range is another leap in this direction to bring world class technology at affordable prices,” said Rakesh Khanna, MD & CEO, Orient Electric Limited.

From L-R – Atul Jain, EVP, Orient Electric Limited and Rakesh Khanna, MD & CEO, Orient Electric Limited

BEE energy efficiency norms are becoming mandatory for fans from July 2020

This launch by Orient Electric comes just before that government’s mandation of applying BEE (Bureau of energy efficiency) norms in ceiling fans. The new norms kick from July 2020 onwards.

“This is an opportune time for Orient to launch this range given that the BEE energy efficiency norms are becoming mandatory for fans from July 2020. The fact that these fans consume 50 per cent less energy, means that the carbon footprint is also reduced,” stated Atul Jain, executive vice president, Orient Electric Limited.

Orient Electric’s plans to emerge as a front runner in the segment

The new range includes i-Floral, Hector 500, and IoT-enabled & voice-controlled i-Float fan in a variety of colours and designs The launch, as Orient Electric informed, is part of its plans to emerge as a front runner in the segment of energy efficient fans while also gaining more ground in the premium fans segment.

“India is a huge market for fans and you can imagine the amount of energy savings and cost savings it can bring to the consumers and the country. It is our commitment to the cause of environmental protection by developing energy efficient products and contribute in reduction of carbon footprint,” added Khanna.

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