ORPAT Group Assigns Double Marketing Budget for Festive Season

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  • Ajanta-ORPAT Group is preparing to cover up for the losses in previous quarter
  • The company is expecting 10%-15% sales this festive season
  • Earlier, the overall dedicated budget for marketing was 1.5%, now the company has increased it to 3.5%

The electronics giant, Ajanta-ORPAT Group is set to increase their marketing and promotional expenditure for the festive season shopping in an attempt to revive footfalls and consumer spending.

The festive season which starts with Onam in September and goes on through Durga Puja, Dussehra, Diwali & Chatt Puja before concluding around the New Year is good time for consumer electronic giants to cover up their losses in the previous quarter. Earlier, the overall dedicated budget for marketing was 1.5%, now the company has increased it to 3.5%.

Offers, Schemes and Discounts

Ajanta-ORPAT Group is expected to offer schemes along with assured gifts. The brand will be also be launching a new range of products in the kitchen and home appliances segment. Apart from festive season discounts, the company has planned to showcase the widest range of new products ranging from kitchen appliances to room heaters in the coming months as it is their busiest time in terms of revenue.
Increased sales due to discounts

According to retail analysts, the festive season from Dussehra to Diwali is expected to see a resumption in sales closer to the pre-Covid levels. Currently, people are focusing on their essential needs but the condition is improving each day and recovery is possible. Spike in sales is expected due to heavy discounts, attractive customer offerings and high decibel campaigns.

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