Samsung Appoints New Head For Smartphones Online Business


The entry of several China-based brands in India has increased the competition in the consumer electronics market. Many of these have a strong presence over online sales channels

Asim Warsi, Head, Online Smartphone Business, Samsung India (Pic credits – Samsung)

Korea-based consumer electronics and smartphones giant Samsung has appointed Asim Warsi as the head for Samsung’s online smartphones business vertical. Meanwhile, Raju Pullan has been given the responsibility to take care of Samsung’s online business for TV and home appliances verticals.

Prior to this appointment, Asim Warsi was serving as the Corporate vice president for Samsung. He has been employed with Samsung since April 2005, while Raju Pullan has been working with Samsung since June 2008.

The appointment of online heads has come amidst increasing competition from other brands, especially Chinese, gaining strong momentum in the online sales channels.

Samung set to launch Amazon exclusive M-Series smartphones

EFY had earlier reported that Samsung is also going to launch an online exclusive smartphone series, dubbed M-Series, in India in January 2019. A recent report by a leading Indian news agency had claimed that two of the Samsung M-Series smartphones, will be priced below Rs 10,000 in the country

The Samsung M-Series banners, already placed on Amazon India website, confirm a tear drop screen and a rear dual camera setup that one of Samsung M-Series smartphones will feature. Rumours also suggest that Samsung will also be launching a 5000 mAH battery M-Series smartphone, and one with three camera setup at the rear. One of Samsung M-Series will also come equipped with brand’s fast charge technology.

Upasana Joshi, Associate Research Manager, IDC India, had earlier told EFY, “The online channel which contributed to around 39 per cent of total smartphones shipments in Q3’18 cannot be ignored. The launch of M series is indeed a step to counter the affordable segment in the online space, which is currently dominated by Xiaomi, Realme, Honor, etc., as earlier their ‘Galaxy ON series’ has not been able to outpace the Chinese counter parts in the online domain.”