Samsung Electronics Will Reveal Eight New Projects at CES 2019


Samsung C-lab’s Linkflow is famous for its wearable camera FITT360, while Mopic and lululab are known for their portable media players and accessories

Samsung Electronics C-Lab has announced that it will be showcasing eight new projects at CES, scheduled to take place in Las Vegas next year. All the new eight projects are related to Artificial Intelligence (AI), and are developed from its C-Lab (Creative Lab) program. Eight start-ups which have spun off from Samsung C-Lab will also be showcasing their newly released commercial products at CES to explore new business opportunities.

Inkuk Hahn, VP and head of the creativity and innovation center at Samsung Electronics said, “We will present promising C-Lab projects leveraging AI technologies in the field of video content creation, perfume making and more. These are deeply related to our daily lives and we hope to catch the eyes of attendees.”

Theses C-Lab projects include an in-video virtual ad service ‘Tisplay’, an ASMR sound recording solution ‘aiMo’, an instant video making service ‘MEDEO’, an auto-adjusting monitor, an AI desk light ‘alight’ and a hearing assistant solution ‘SnailSound’.

Biggest projects Samsung has ever unveiled at CES

The eight projects will be the the biggest number of projects Samsung has ever revealed in a single show since its CES debut in 2016. Samsung claims that the move will help in refining the projects and will also help prepare the prototypes that will become finished products to take to market eventually.

Eight start-ups which have been spun off from Samsung C-Lab include Mopic, linkflow, lululab, Welt, Cooljamm Company, Monit, Bluefeel and analogue plus. Samsung will be using these start-ups to explore global business opportunities.

An official statement released by South Korea based Samsung said, “Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. The program supports the development of ideas from all areas of the business. Introduced in 2015, the C-Lab spin-off policy helps Samsung employees who have successfully completed C-Lab projects to launch their own start-ups.”

It is to be noted here that Linkflow got famous for its wearable camera FITT360 while Mopic and lululab got recognized for for their portable media players and accessories, and biotech categories.

The continued official statement read, “Samsung supports the spin-off companies through seed money investment and business consulting to accelerate their growth, while guaranteeing their independent management.”