- Sansui’s brand license is now owned by Jaina Group in the country
- Jaina Group has also announced plans for setting up manufacturing unit in India by June 2020
Sansui has announced the launch of a new range of consumer durable and electronic products in the Indian markets today. The new product portfolio includes smart televisions, washing machines, audio devices, air conditioners, refrigerators, small kitchen appliances etc.
Pradeep Jain, MD, Jaina Group said, “Jaina Group has been representing global digital brands in India for 25 years through localised solutions. With the Indian appliance and consumer electronics market expected to increase at a nine per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022, we are confident of growing Sansui’s market share in India and are eyeing double digit market share by FY 22.”
Sansui recently announced a strategic partnership in India with Delhi-based business conglomerate Jaina Group to consolidate its presence in the India & South East Asian markets. The Group plans to invest Rs 1000 crores in Indian operations in the next three years and is eyeing a turnover of Rs 3500 crore for the Sansui brand in India by FY 2022.
Manufacturing unit in India by June 2020
Sansui also announced setting up of a state-of-the-art manufacturing unit for TVs, washing machines, refrigerators and air-conditioners spread over 30 acres in Gurugram by June 2020. The new facility will serve as a key manufacturing hub for Sansui in South East Asia besides generating around 3000 new employment opportunities in the country.
“Encouraged by the Hon’ble Finance Minister’s recent announcements aimed at boosting investments and supporting the Make in India initiative, we look forward to making India a global manufacturing hub for Sansui. Our extensive distribution network is our key strength and we will work towards strengthening the channel base further to ensure easy availability and after sales servicing of products across all corners of the country,” added Pradeep Jain.
Partnership with industry majors
The company has collaborated with major players including leading global internet entertainment service providers Netflix and Dolby as well as technology partners Google and MediaTek. Sansui executive Lim Jew Tim, Head – Global Licensing said, “Sansui is a globally recognized brand name with more than 8 decades of operations in consumer electronics. It is one of the world leaders with a firmly entrenched brand awareness and reach in the value for money consumer segment looking for quality products at affordable prices.”
He added, “India is a key growth market for Sansui and our partnership with the reputed Jaina group reiterates our intention to market our products across the country. We have a long-term commitment towards providing premium products at value for money prices to the end customer in the country and to ensure this we will soon be setting up our manufacturing unit in India in lines with the incentives provided by the Government under the Make In India initiative. We will also focus on localised R&D solutions based on in-depth consumer research in the country.”
Jaina Group will make Sansui products available in India through its 6000+ retail partners and a robust after sales service network of over 400 service centres, 2250 + certified field engineers and pin code coverage of 96 per cent. The products will also be available through online partners like Flipkart.
Sansui’s latest range of Smart TV’s will be available at an introductory price of Rs 12,490 to Rs 60,490. Sansui’s official statement read, “For hassle-free laundry, the new range combines hygienic washing and pre-set options. The smart-cleansing programmes and a swarm of innovative features leading to convenience and efficient performance are developed exclusively for the Indian households. The Washing Machines cater to every requirement with models such as semi-automatic, top loaded fully automatic and front-load fully automatic and will be available between Rs 8,790 to Rs 24,990.”
It continuced, Prioritising utility and comfort, stylish and powerful refrigerators to keep your food fresh. Sansui Blast Speakers – Designed specifically for party lovers, the speakers focus equally on trendy design and technological innovation. With good quality bass, Bluetooth, USB & AUX ports, the speakers are portable with wireless microphones.”