Saregama Launches Extensive Content Partner Program For Carvaan 2.0

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  • Saregama has recently extended its product portfolio beyond music players in India
  • The company said that it will be sharing 40 per cent of the net revenue from advertising & subscription from a creator’s channel

Saregama has launched an extensive content partner program for Carvaan 2.0. The company, under this program is looking for content creators who will be ready to license their existing or create new audio content for putting up on Carvaan’s WiFi channels.

“We are launching an extensive Content Partner Program for Carvaan 2.0, wherein Content Creators can license their existing or creating new audio content for putting up on Carvaan’s wifi channels on an exclusive or non-exclusive basis. If accepted, the creator will get her/his own dedicated channel. Our Promise – we will share 40 per cent of the net revenue we make from advertising and subscription from a creator’s channel. We don’t pay any upfront fee or advance. As we grow, you grow. And as you grow, we grow,” read a social media post by Vikram Mehra, MD, Saregama.

Saregama has recently extended its product portfolio beyond music players in India. The company said that it will be sharing 40 per cent of the net revenue from advertising & subscription from a creator’s channel

Two million Carvaan sales milestone last month

The company, in January 2020, informed that it has achieved the milestone of selling two million units of Saregama Carvaan units this month. It is to be noted here that Carvaan was launched in 2017. Saregama at the moment retails different versions of the Carvaan in India.

Saregama is reportedly also working on a Carvaan model that features a display screen. Vikram Mehra had recently uploaded a video on a social media networking website, where he had showcased a Carvaan model with a screen coming out of it.

It had also announced the launch of Carvaan branded earphones in India last month. “We are thrilled to enter into a completely new retail category, which cuts across all generations and age groups. This will be a great brand extension, allowing the brand Carvaan to become relevant to younger age groups also. The product will be retailed from Carvaan’s existing 32,000 strong retail network,” Mehra had stated.

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