TCL Now has a Hands-free AI Android TV in its Portfolio

• TCL informed that these TVs can either be controlled through voice-assistant or by connecting to the TCL app
• The display panels on these TVs support up to 4K video quality

TCL India, now has a hands-free AI Android TV in its portfolio. The company is claiming it to be the first hands-free AI Android TV in the country. The company had launched an AI driven air conditioner and an app to control the new devices recently.

“Called the C8 series, the new line up has televisions in two different sizes – 55-inch and 65-inch priced at Rs 49,990 and Rs 69,990, respectively. Both the models run on Android 9 and come with Onkyo Speakers that support Dolby Atmos for better audio quality. The panel supports up to 4K video quality with HDR Dolby Vision for better colour reproduction,” read TCL’s official statement.

Enhancing presence in the smaller cities and towns

TCL also has plans to enhance its presence in the smaller cities and towns in the country to increase its overall market share. The company only caters to TV and AC segments, in India, at the moment.

“We will follow a step-by-step approach. We do not want to hurry as we want to provide right kind of service to our customers here,” TCL India general manager Mike Chen had said recently. He said the company will look at products like washing machines, refrigerators and air purifiers in the next phase of product introduction.

Chen also mentioned that the company is already covering 80 per cent of the tier-I tier-II cities in the country and is now looking at enhancing presence in tier-III and tier-IV towns. “This expansion would also help us to get to the top three position in the TV segment in the country,” he added. Commenting on the sales performance in the country, he said the company posted 267 per cent increase (year-on-year) in sales volume in 2019.

It is to be noted here that TCL sold 80,000 TV units in India in 2017, three lakh in 2018 and one million units in 2019. TCL is also planning to continue being one of the sponsors of an IPL team in 2020.