Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps
Tecno Mobile, a smartphone brand that operates under the umbrella of Transsion India, has announced its association with the Kings XI Punjab Indian Premier League (IPL) cricket team. The brand said that it will be King XI Punjab’s official smartphone partner.
Gaurav Tikoo, senior vice president, marketing, Transsion India, said, “Cricket in its entirety is the most celebrated sport in India and within that IPL has always proven to be the most impactful medium for consumer connect. Kings XI is all about superlative performance, which is also the mantra for Tecno Camon smartphones. Hence, this is an ideal platform for us to strengthen our brand prominence and visibility.”
Move to amplify Tecno’s overall brand awareness
The decision to join kings XI Punjab cricket team as official smartphone partner, as explained by the brand, is to amplify Tecno’s overall brand awareness and establish a strong brand recall among the youth of India.
Tikoo added, “We, at Tecno, are extremely delighted to be the Official Smartphone partner for Kings XI Punjab team and we sincerely hope that they create magic on and off the field. Adhering to Tecno’s brand philosophy of ‘Experience More’, through this synergic partnership we intend to engage with sports enthusiasts of India by launching a slew of exciting new products during IPL period.”
Speaking on the occasion, Satish Menon, CEO, Kings XI Punjab said, “We at Kings XI Punjab are thrilled to have Tecno come on board as the Official Smartphone Partner for this season of the IPL. The reach and penetration that both brands offer when combined is immense. This is the start of something big.”
Tecno is looking forward to capturing audience attention in a big way and drive value from this association using the most prevalent digital platforms and a 360-Degree marketing approach. Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps.