Thomson Eyeing Seven Per cent TV Market Share in India


The company has launched a 40-inch smart TV in the country. Thomson said that smart TVs will have more market share than normal TVs in future

France based consumer electronics brand Thomson has announced the launch of its 40-inch 4K smart TV in India. The company has introduced it at a price tag of Rs 20,999. Thomson said that it will be using Flipkart’s platform to retail the TV online in India.

Avneet Singh Marwah, CEO, SPPL, exclusive brand licensee of THOMSON TV’s in India, said, “We are excited to launch India’s only 40 4k TVs, we want Indian consumers to upgrade their TVs from FHD to 4k at a super affordable price. I’m confident that this will set the trend in the market as consumers have started focusing on specs and better picture quality, as you know in the past the 4k content was limited, therefore this TV comes with the latest specs where consumers can access their favorite 4k YouTube content. Thomson 40 4k will be available with our strategic partner Flipkart.”

Thomson’s had re-entered India last year

Last year, Thomson had re-entered the Indian market after a gap of almost 15 years. The company said that it is banking upon e-commerce as a tool to firm up its foothold in India and further establish the brand. It is to be noted here that SPPL is the brand licensee of Thomson branded TVs in the country. Thomson refers to Flipkart as its strategic partner in India.

Hari Kumar G, Senior Director, Large Appliances at Flipkart said, “Thomson is a strategic partner brand which continues to innovate for India and is launching country’s only 4K Smart TV in the 40-inch category. The sleek design and image quality of this television will surely enhance any customer’s viewing experience, and we are looking forward to further developing our partnership with Thomson and helping build its brand in the country.”

Interestingly, this the fourth launch in the smart TV category by Thomson during the last few months. Thomson said that the potential of TV sales in India is pegged at 14 million units a year. The company believes that Smart TVs will account for 65 per cent share of overall TV sales. The company is aiming to capture six to seven percent TV market share in India by 2020.

Features of Thomson 40-inch 4K TV

The TV, as per the company, is powered by display screens sourced from electronics giant Samsung. It comes pre-loaded with six apps and is based on Android 7.1 OS.

Thomson said that its latest TV is based on the 4K picture technology, and is the only TV company to offer a 40-inch TV in 4K specifications in India. This TV, as per Thomson, supports content in 18 different languages and is equipped with easy share cast feature.

It features three HDMI and two USB points and offers 3840 x 2160 resolution picture quality. Thomson has equipped it with two speakers that give out 20 W sound output. Thomson is offering the TV in one GB RAM + eight GB ROM option only. It is powered by A73 dual core processor.