Transsion Holding’s Smartphone Brand Forays into Online Channel Sales

  • Online smartphone sales are lead by the likes of Xiaomi and Realme in India
  • This would be first smartphone from Tecno to be available through online channel
Tecno Phantom 9 Smartphone

Tecno Mobile has announced the launch of its first flagship level smartphone. Dubbed Phantom 9, this smartphone from Tecno will also be the first device to be available through an e-commerce website in the country. Tecno has announced that it will be selling the same at a price of Rs 14,999 on Flipkart.

Marco Ma, COO Transsion India sharing his vision and perspective towards the Indian market, said, “Phantom has been our flagship product globally by virtue of its innovative features that validate our R&D prowess. We will introduce some of our other global series soon. Additionally, we will also be developing ‘India-first’ product portfolio basis local consumer insights.”

It is to be noted here that Transsion Holdings operates Tecno Mobile, Infinix and itel brands in India. All these brands have different target audiences and different product portfolios.

India a key market for Transsion Holdings

Referring towards India as a key market for Transsion, Marco Ma said that the company is planning to develop a product portfolio on basis of consumer insights. He said, “India is a top priority market for us as a part of overall expansion plans for South Asia region. In H2, our key focus will be to expand the global portfolio in India.”

He further said, “We are expanding our presence in India and want to reach out to all our consumers across the length and breadth of the country. Our partnership with Flipkart will be instrumental in making Tecno range of smartphones available PAN India.”

Aditya Soni, senior director, Mobiles at Flipkart said, “Flipkart is focused on bringing the best in class propositions from the strongest brands in the world to our customers. The mid premium segment in India demands superior features at aggressive price points and the launch of the new Phantom series, has the potential to be a great fit for consumers. The 3-year association which Flipkart and Tecno will enter into will result in a superior product and service offering for Indian consumers.”

In-display fingerprint sensor

Phantom 9, as per the company, has become the first smartphone under 15k segment to offer in-display fingerprint sensor. It incorporates photosensitive fingerprint technology and uses lens under the screen for screen unlocking. The Phantom 9 comes packed with a triple rear camera setup. It is an integration of a 16MP primary camera with large f/1.8 aperture, 2MP depth-sensing lens and an additional 8MP 120° Ultra-Wide Lens. It also come equipped with Google Lens features.

Tecno’s official statement read, “Streaming video is a delightful experience on Phantom 9, with its 6.4-inch screen and 19.5:9 Dot Notch display. Enriched with a FHD+ AMOLED, 600 Nits brightness and 91.47 per cent screen to body ratio, it gives more screen space that allows users to see more. In landscape mode, watching movies, TV shows, and games becomes much more engaging. In short, multi-task like a pro, even on-the-go!”

It continued, “The Phantom 9 is packed with a 3500 mAh battery so as to ensure your handset does not quite run out of charge while you indulge in some unplugged photographic experiences.”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.