- With this move, the company is trying to expand its base in Southern Market
- “He is the best choice as he has a massive fan base in southern India”
- UBON claims to make technology fun, stylish, quality driven and available in all price segments
The consumer electronics giant, UBON has roped in superstar Rana Daggubati as its brand ambassador to tap the Southern market. Rana the best choice for this position is that he enjoys a massive appeal across the southern part of the country. The company claims that their brand’s proposition lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments.
Keeping up with the Ubon’s tagline ‘born to be free,’ Rana was a unanimous choice for brand ambassador. No-one can represent the true spirit and energy of UBON better than Rana in the South-Indian part of the country. Apart from being a powerhouse of acting, Rana is big-time tech-savvy and his philosophy inclines very well with the UBON‘s vision.
Talking about the occassion
UBON’s Managing Director Mandeep Arora said, “Having Rana Daggubati on board with a mammoth fan following will help us reach and tap into that target audience of ours. He is young, dynamic and a very popular face in every household of South India. With our aim to tap the southern market none better than the versatile Rana Daggubati to stand for this thought.
Elated Brand Ambassador Rana Daggubati said, “Tech and Trend go hand-in-hand when it comes to buying stylish consumer electronics and gadgets accessories jam-packed with modern technology, UBON is the first brand which strikes our mind. Being a tech-savvy myself, I am delighted with this new association. UBON is a brand that provides great audio quality in conjunction with trendy designs, also resonating with my personality,” he further added.
Incorporated in the year 1999, UBON headquartered in Delhi, is India’s leading Gadget Accessory & Consumer Electronics brand that addresses the need for ‘Connected Consumers’ and ‘People on the go’. With the proper R&D and the right use of technology, the brand offers products such as Bluetooth Speakers & Headphones, Earphones, Chargers, Cables & more than 125 accessories. Also, UBON has also been awarded “the most promising brand of the year by The Economic Times in 2019.”