Vu Made Rs 1000 Crore Revenue Last Year: Devita Saraf


The company has launched three TV ranges in Delhi today. It is also planning to open experience centers in Mumbai and Delhi

Devita Saraf, CEO, Vu, India

Vu has announced the launch of three new TV series in India. Dubbed Vu Ultrasmart, Vu Pixelight and Vu Premium Android TV, these three ranges seem to be strategically placed towards different target audiences. These TVs feature Vu VOD upscaler technology that ,as per the company, enhances the picture quality using machine learning and artificial intelligence.

Devita Saraf, Chairman and CEO, Vu, said, “The millenial generation in India likes to consume a lot of content on TVs and Vu Ultrasmart TVs have been developed keeping that in mind.” It is to be noted here that the Vu Ultrasmart range is based on Linux Operating System and runs Netflix and Amazon Prime out of the box.

Saraf, while addressing the media at the Vu TVs launch event today, also said that Vu has surpassed Panasonic in terms of revenue from premium segment. The company, as per Saraf, has made revenue worth Rs 1000 crores last year. She also pointed towards the fact that out of these 1000 crores revenue, 500 crores came from the business Vu did through Flipkart.

Upcoming experience centers

The company is planning to open a experience store each in Delhi and Mumbai. Saraf said that the Vu Mumbai experience store will be located across a 6000 sq ft area and will showcase all the 22 models of TVs that Vu has launched so far. The Delhi experience center will mst probably be located in Vu’s Okhla office.

She added, “The interesting thing about our experience centers will be the fact that apart from showcasing Vu’s current line-up of products, the experience centers will also showcase upcoming products from the Vu portfolio.”

Vu has also added 24 hour customer support to its product portfolio. Saraf said that any Vu TV user can call the Vu service line any time of the day or night and receive real time help from a service engineer over a phone call.

Saraf, pointing out towards the success Vu has achieved said, “Just like Apple, we also know how to blend the perfect combination of hardware and software in TVs.” She also pointed towards the fact that Apple and Vu are both headquartered in California, USA.

Vu VOD Upscaler technology

The Vu VOD Upscaler, as per the company, is a technology that enriches the video and audio playback for VOD (Video On Demand) content like Netflix, Youtube, Amazon Prime and others. Vu’s official statement read, “High-production VOD content is made with the latest in camera and VFX technology, but in most cases, viewers do not get optimum experience because of internet speed and quality constraints. Vu has developed proprietary upscaling technology that combines multiple advanced machine learning algorithms working in parallel with a state-of-the-art DSP (digital signal processor) to provide the best video/audio playback for VOD content.”

Saraf said, “The revolutionary VOD Upscaler technology has been in development for more than three years, with 107 man years of engineering effort to create it.”

Vu claims that it had launched the Vu VOD Upscaler technology under a stealth mode in with its Premium Android range of TVs last month. The move was done to see the feedback of the consumers regarding the new technology. Vu claims that it even has installed 3,000 units of the TVs in the month of March.

Vu Pixelight TV features

Vu Pixelight 4K TV comes equipped with a technology that delivers upscaled picture and sound quality for streaming Video on Demand (VOD). Vu’s Pixelight Remote comes equipped with four hotkeys and access to Netflix, Amazon Prime and YouTube, and an apps menu with plenty of Indian apps and content too.

The company is retailing these TVs in 43-inch, 55-inch and 65-inch models. The 43-inch has been launched at Rs 39,000, while the 50-inch variant at Rs 42,000. The 55-inch has been launched at an asking price of Rs 66,000.

Vu UltraSmart TV features

The Vu Ultrasmart Full HD TV has been launched in 32-inch, 43-inch, and 49-inch variants. These also feature licensed support for Netflix, Prime Video and YouTube apps that are accessible via four-Hotkeys remote. The 32-inch has been launched at Rs 14,500, while the 40-inch at Rs 21,000 and 49-inch at Rs 31,000.

Vu’s official statement read, “With a unique Smart Interface, the Vu Ultrasmart offers an enjoyable and easy way to access smart content. The High Bright Panel and built in Dolby and DBX-TV audio deliver incredible picture and sound quality, all housed in a sleek piano design body.”

Vu Premium Android TV features

The new age Vu Premium Android 4K TV is powered by HDR 10 and Dolby Vision technology. It runs Android 8.0 OREO out of the box. Saraf added that these TVs will soon start receieving updates for Android 9.0.

Vu has launched these in 43-inch at Rs 35,000), in 50-inch at Rs 41,000, in 55-inch at Rs 47,000 and 65-inch at Rs 72,000.