Xiaomi Became Number One Smartphone Brand Globally for First Time Ever in June: Counterpoint

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  • Xiaomi sales grew by 26 percent compared to May m, and it captured 17.1 percent market share in terms of global smartphone sales
  • Samsung followed with its 15.7 percent market share and Apple at 14.3 percent

Xiaomi surpassed Samsung and Apple in June 2021 to become the number one smartphone brand in the world for the first time ever, according to Counterpoint Research’s Monthly Market Pulse Service. Xiaomi sales grew by 26 percent compared to May m, and it captured 17.1 percent market share in terms of global smartphone sales.

Senior Analyst Varun Mishra said, “China’s market grew 16 per cent MoM in June driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9 and the Redmi K series. At the same time, due to a fresh wave of the COVID-19 pandemic in Vietnam, Samsung’s production was disrupted in June, which resulted in the brand’s devices facing shortages across channels. Xiaomi, with its strong mid-range portfolio and wide market coverage, was the biggest beneficiary from the short-term gap left by Samsung’s A series.”

Samsung followed with its 15.7 percent market share and Apple at 14.3 percent. The data shared by Counterpoint states that in the second quarter of this year, Xiaomi was the number two brand globally in terms of smartphone sales.
Research Director Tarun Pathak noted, “Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints.”

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