Silent-Iconic 4 Way Cassette Takes Ceiling Air Conditioners to Next Level


Reinforcing its leadership position in air-conditioning technology, Hitachi Cooling & Heating India has today introduced its award-winning Silent-Iconic™ 4-way premium VRF Cassette AC for the Indian Market. Hitachi Cooling & Heating is the inventor of the World-1st 4-way cassette air conditioners. Re imagining air conditioning technology and iconic spaces of the new informed world, new 4-Way Cassette Indoor Unit, Silent-Iconic aims to offer a premium experience integrating with the new-age design and décor needs of Modern Architects, Interior Designers, and high-end consumers in the residential and commercial segment.

The product has been recognised for its design excellence across the globe and has received international product design awards including the iF Design Award 2020 in the Product category, the Good Design Award 2020, and the Red Dot Best of the Best Product Design 2021.

Silent-Iconic™ is inspired by Hitachi’s ‘Duality Design’ philosophy called ‘Soku-Hi’ in Japan. By blending ‘Function & Form’ together into balance, it delivers the best of both to users. Following this philosophy, Silent-Iconic™ is designed to be ‘visually silent’ and blend in with architectural spaces, while delivering high-performance cooling and heating needs. Hitachi Silent-Iconic™ Design Panel is a unique option for air conditioning, which is ‘Silent for visual integration into space’ and ‘Iconic for a unique aesthetic’. It’s easy to clean filter by using the technique of “Design Panel with an Elevation Grille” makes it an iconic choice of the modern-day consumer.

Addressing the launch of this tech and design marvel, Mr. Gurmeet Singh, Chairman, and Managing Director, Johnson Controls – Hitachi Air Conditioning India Limited said, “Stunning interior designs matched with superior air conditioning has become the need of the New Informed World spaces. It has gained a significant position in all commercial environments and has a direct impact on the customer’s experience at premium spaces. Catering to the modern architects and interior designers’ demand for integration of AC units into interiors and Hitachi’s quest to deliver aesthetics uniqueness, the idea of Silent-Iconic™ 4-way cassette AC was born. We are delighted to introduce our award-winning innovation Silent-Iconic™ 4-way Cassette AC for Indian architects, interior designers, and premium customers. This product is aimed at offering a new-age option that is “visually silent”, and that does not interfere with the look and feel of the interior.”

By creating a sophisticated design with all visual details, Hitachi Cooling and Heating brought to life a product that successfully achieves the aspirations of modern-day interior designers and architects, while keeping the merits of 4-way cassettes. This air conditioner is designed to be inconspicuous in architectural spaces. Surveys of architects reveal a significant need for “visually silent” cassettes that harmonize with interiors. 

With this unique design, air conditioning blends completely into the ceiling surface and makes it the most suitable choice for integration into suspended ceilings. By its intrinsic visual quality, Silent-Iconic™ makes the perfect addition when included in exposed ceilings. The product is well suited for high ceilings as well.  The four flaps of the Silent-Iconic™ are crafted to reduce their visual impact yet maintain precise airflow control. To further minimise the appearance of the cassette, the central inlet of the unit is louvered, so it integrates perfectly into the ceiling. These innovative adjustments applied to the classic cassette means that air vents are now tastefully hidden and integrate seamlessly into the overall look and feel of the interior environment.