Buoyed by India’s growing market for home appliances and its efforts to continue ‘Make in India’; Europe’s leading consumer electronics brand THOMSON now makes its foray in the air conditioner market this summer. With the launch of its four models in the Cool Pro Max series; THOMSON ACs will be available in fixed-speed and inverter segments, with the capacity of 1 ton and 1.5-ton each. Available on Flipkart, starting 26 March, 2022, THOMSON Air conditioners will be up for grabs at an introductory offer prices starting INR 26490 only.
Elated about the brand’s extension in an all new category, Mr. Avneet Singh Marwah, CEO, Super Platsronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON, says , “As promised we are adding another new category this year. We are very eager about this launch and introducing THOMSON’s air conditioners to the Indian market with our strategic partner Flipkart. In 5 years THOMSON will be investing 500 cr in home appliances alone and by the end of 3 years we plan to achieve 10% of the online AC market.”
“We are very aggressively looking at India’s home appliance segment as this is one of the fastest-growing industries. Globally an average penetration of air conditioner segment is 30% as compared to India’s at a meagre 4%. This gives us a huge pitch of opportunity to play at. Further India’s emerging economy and changing lifestyles of the consumers, has led to the growth of working people, nuclear families, single-person households, and the migrating working class population. These developing households have increased the need for products that offer comfort and convenience. Also, the prevailing work-from-home norms, has further pushed the demand. Lastly and most significantly the government’s ongoing initiatives towards rural electrification and digitization have all worked as collaborative factors for us to make this well-timed move. “, he added.
The Indian manufacturing sector is expected to grow by 30% this year; THOMSON plans to achieve this indigenisation in view of the production-linked incentive (PLI) scheme by the government for air-conditioners, which has encouraged it to invest and create a reliable component ecosystem. Indian consumers’ rising income, improved standard of living and its expectancy to become the world’s third largest energy consumer by 2030 are all attributing and converging marketer’s efforts to up their game. The country is also witnessing soaring temperatures and heat records, during the summer season over the last decade, all this has presented a huge opportunity for global brands to enter this segment.
Packed with many RAC features, THOMSON’s Cool Pro Max Ac’s will have some of the top features, including :
4 in 1 Convertible:- This unique feature controls the cooling capacity of the air conditioners while saving energy and optimal cooling at the same time.
Triple Filter : – With efficient and effective air filters, it will ensure clean air-flow, despite rising pollution.
Auto Restart : – This feature ensures that the AC automatically turns back and start its operations as per the earlier used settings; soon after a power cut.
Self Diagnosis :- In case of occurrence of any fault during the operation, the AC will display an error code, for quick diagnosis and to protect the machine from any damage.
Sleep Mode:- Helps with auto adjustment of temperature to ensure comfort during the sleep.
The brand further offers –
~ 1 year Comprehensive Warranty on the product.
~ 10 years Warranty on compressor.
~ NCEMI of 9 months for 1 ton and 12 months for 1.5 ton, respectively.
Price list of THOMSON Air conditioners Models :
Set to touch an unprecedented growth in the year 2022, THOMSON will continue its efforts to tap the vast untapped market potential that India presents. Offering something for everybody, the brand will continue to deliver upon its promise to provide ‘Friendly Technology’ at a reasonable price that has kept it at the top of its game year on year. Widening its portfolio and product categories, THOMSON will move towards consolidating its position in India in both large and small appliance categories.
Additionally, the company also plans to open two more factories in the next two years, with one unit established in Hapur, and the other’s location will be announced in months to come. With INR 200 crore already invested the company plans on investing further 300 crores in the span of 2 years. The Hapur factory will be operational by the end of the first quarter this year, with hiring of over 5,000 skilled labour in months to come.