After Xiaomi, another Chinese television manufacturer TCL has launched its smart TV series in India under the brand name iFFaLCON.
The company claims that its range is completely India centric and will be available to customers from May and will be sold exclusively through e-commerce portal Flipkart.
According to ETRetail report, Harry Wu, general manager- TCL Multimedia Overseas Business Center said that India is the first country where they have launched iFFALCON brand and they are planning to sell this brand through e-commerce channel only. He confirmed that this range is not meant for sale through offline channels.
TCL, in later part of the year, will launch the iFFALCON brand in Australia and Philippines before taking the television brand to European markets, Wu informed.
According to Wu, the company is hopeful to sell around 2,00,000 units of iFFALCON televisions by the end of December this year. The company has launched three models in the market, with screen sizes ranging from 32 inches to 55 inches. The price range starts at Rs 13,499 and goes up to Rs 45,999.
TCL had earlier said its television sales volume in India in 2017 surged by over 120 percent to more than one lakh units.
TCL will initially import the iFALLCON units from China, which is its biggest market. But according to Wu, they might start production in India at a later stage.