From Autonomus Cars to Playstation: Sony at CES 2020

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  • Sony informed that PlayStation 4 has now cumulatively sold more than 106 million units worldwide
  • The company has also announced the expansion of devices compatible with 360 reality audio
  • It is also showcasing an autonomous car at the event

Sony is showcasing new products featuring the proprietary technologies previously found in its Bravia flagship Master Series at the CES 2020. Other notable showcases done by the company at the same event include Vision-S. The first automated vehicle based on Vision-S will also be showcased at CES 2020.

“Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its purpose to fill the world with emotion, through the power of creativity and technology. Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable,”Sony Corporation President & CEO Kenichiro Yoshida stated at the Sony press conference held ahead of the exhibition’s public opening.

Sony Vision S

Vision-S automated car

The company is also showcasing its efforts in the area of mobility including pursuing safety, reliability, comfort and entertainment at the event. Christened Vision-S, the first prototype vehicle to result from it is being showcased at the Sony booth. This prototype incorporates Sony’s imaging and sensing technologies, as well as on-board software regulated using Sony’s AI, telecommunication and cloud technologies, in order to continuously update and evolve its features.

A total of 33 sensors including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car, and provide advanced driving support. Sony’s 360 Reality Audio provides a deep and immersive audio experience through speakers built into each seat to encapsulate passengers in sound.

“The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. Sony will continue to combine its advanced technologies to deliver greater safety and reliability, while also striving to inspire new emotion through revolutionary in-car entertainment experiences,”read Sony’s official statement.

TVs and 360 Reality Audio devices

Sony is showcasing new products featuring the proprietary technologies previously found in its Bravia flagship Master series. These products include The 8K LCD TV Z8H series powered by Picture Processor X1 Ultimate as well as Sony’s unique new Frame Tweeter. Additionally, the OLED TV A8H series newly features X-Motion Clarity, which draws fast-moving images clearly, while maintaining brightness.

Jim Ryan, president and CEO, Sony Interactive Entertainment, announced that PlayStation 4 has now cumulatively sold through more than 106 million units worldwide, and that PlayStation Network had reached 103 million monthly active users.  The company also plans to extend the portfolio of devices that are 360-reality-audio compatible.

“Our promise to the 100 million strong PlayStation community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed,”noted Jim.

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