- The smartphones will be available online and offline as well
- Companies highlighted that their festive business slipped 30-40 per cent this year due to online exclusive models
SamsungAccording to a recent report by ET, Samsung has informed that Galaxy M series smartphones will not be online exclusive as was originally planned and will also be available offline.
Two senior industry executives told the news daily that the Korea based company has informed the retailers about this decision through WhatsApp groups.
Festive business slipped 30-40 per cent
Xiaomi, Vivo, Oppo, and Realme also highlighted that their festive business slipped 30-40 per cent this year due to online exclusive models and deep discounting on them.
The debate surrounding the online vs offline channel is of utmost importance to regions like Delhi NCR because a lot of e-commerce portals have been targeting these tier-I locations from the beginning. What worked for offline retailers this Diwali is the recent changes that govt has introduced in terms of consumer electronics sales.
There are mixed feelings regarding ACE (appliances and consumer electronics) sales in the offline channel as well. While some of the retailers feel that the govt’s changes in the policy are working for them, others are of the view that the online channel is turning out to be a major threat to ACE business in the offline space.
