- The company has collaborated with India-based Mak Mobility
- By the year 2025, 1.9 bn devices are expected to be connected in India alone
Tiitan holdings is aiming to invest approx $five million in the retail expansion for first 50 brand outlets that it is planning in India. The company has entered smart accessories market in India and will soon start retailing Bluetooth speakers, headphones, intelligent chargers and wireless power banks among others.
Piyush Sharma, co-founder, Tiitan Holdings said, “This alliance will help us in reaching the customers in India and boost our strategy of increasing our pan-India presence and thereby reaching to customers. Also, this collaboration will help both the companies to further leverage its innovative product range to customers across India.”
Alliance with Mak Mobility
The company has entered an strategic alliance with India based distribution partner Mak Mobility. Mak Mobility is also the sole distributor for AQ-FIT fitness bands in India. By the year 2025, 1.9 billion devices are expected to be connected in India alone.
Manish Pengoriya, director, Mak Mobility said, “We are elated to announce our strategic tie-up with Tiitan as it aligns well with our commitment to provide innovative and disruptive products and solutions to our customers. Also, this will help us to cater to the sprouting demands of the new age customers.”
This collaboration, as per the company will provide the brand an entry to the Indian market with Mak Mobility helping it to diversify its base and tap the untapped market. It already has two manufacturing units in India.
Smart accessories market has huge potential keeping in view of growth of connected device in India. By the year 2025, 1.9 bn devices are expected to be connected in India alone, keeping in view current unorganized segment provide lot of opportunity for global players to provide smart solution at right price to customer.