Infinix All Set to Enter Smart TV Segment

By Tanya Aneja

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  • The company is currently awaiting policy clarity to start exports from India to African countries
  • Realme is reportedly working on entering the smart TV market in India
  • Goldstein Research analyst forecast that the India smart TV market is set to reach USD 20.4 billion by 2024

Infinix is planning to foray into the smart TV segment. In an interview with ET, Anish Kapoor, CEO – Infinix India informed that their smart TV plans are under works for India. Globally, they have done some work around it.

He further stated that they will launch four new smartphones in the first half of 2020, which may include our entry into a new smartphone segment.

Bigger plans for the accessories market

He also added that the brand has bigger plans for the accessories market. They would not just sell basic generic accessories but will bring a plethora of products next year. The company will compete with competitive pricing and unique features. He told the news daily that the company is currently awaiting policy clarity to start exports from India to African countries.

Realme is reportedly working on entering the smart TV market in India. A report, published by 91 Mobiles, shared that Realme will launch its first TV in the country before the end of this year.

Goldstein Research analyst forecast that the India smart TV market is set to reach USD 20.4 billion by 2024, growing at a CAGR of 4.7 per cent over the forecast period (2017-2025). Based on screen type, Flat-screen type smart TV accounted for the largest market share of 62.7 per cent in 2017. But over the forecast period, curved screen type smart TV is expected to take over the market share on the back of being technologically advanced and rising demand for the curved screen for a better experience.

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