LG to bring premium ‘LG Signature’ brand to India in July


South Korean consumer electronics major LG informed it will launch premium products under its new ‘LG Signature’ brand in India in July.

LG Signature, consumer electronics, new launch, India

The company has brought its best technology and designs under the single brand, LG Signature, which has been unveiled in Seoul.

Products under the LG Signature range include OLED TVs, refrigerators using the company’s Inverter Linear Compressor which automatically adjusts cooling capacity on the basis of load conditions and washing machines equipped with LG’s proprietary Centum System that enhances durability and energy efficiency with an advanced suspension system.

The LG Signature brand will also have air purifiers featuring an advanced aqua-cyclone feature that allows harnessing the power of water to filter out harmful chemicals and contaminants while bringing room to comfortable humidity levels.

The company has already launched the Signature brand in the US, Europe and Korea. The focus in India will be marketing through premium print publications and TV channels, notified the company.

LG has recently completed its 20 years in India and the company is looking to add to the “celebratory experience” with the LG Signature range of products.

By Baishakhi Dutta