Saregama Partners with Harman Kardon to Launch New Carvaan range

0
Advertisement

Carvaan Gold portable digital music player is top-of-the-line variant of Carvaan that is engineered using the iconic Harman Kardon sound technology and speakers

Saregama, formerly known as The Gramophone Company of India Ltd, has come into partnership with Harman Kardon, by HARMAN, world’s leading audio brand, to launch the next generation of products under the Carvaan portable music player range. Carvaan Gold, the first product from this partnership, was introduced on Tuesday.

Speaking on the development, Vikram Mehra, Managing Director, Saregama India, said, “Carvaan is positioned as the perfect gifting product, and Carvaan Gold takes it further as the perfect gift for self. Our partnership with Harman Kardon allows us to deliver exceptional sound quality to the retro music lovers.”

Sumit Chauhan, Vice President – Lifestyle Audio, Harman India, said, “Carvaan has gained immense popularity with masses across India. We are excited to launch Carvaan audio system with the iconic Harman Kardon sound. Combining premium audio quality of Harman Kardon’s premier sound elements, Carvaan Gold will gain exceptional advantage and a distinct identity.”

Key features

Carvaan Gold portable digital music player is top-of-the-line variant of Carvaan that is engineered using the iconic Harman Kardon sound technology and speakers. The music player has a hi-end metallic body and is available in exclusive Rose Gold and Champagne Gold colours. The latest product is incorporated with an app that allows the consumers to create their own playlist or they can select their favourite song from the existing playlist on Carvaan.

Vast songs collection

The new product has all the features of Carvaan. The player is pre-loaded with 5000 evergreen Hindi songs and users can enjoy the same without any interruption of ads. The songs are categorised into 130+ stations and feature the best of legendary Indian singers including Mohd. Rafi, Kishore Kumar, Asha Bhosle and legends of Bollywood – Amitabh Bachchan, Rekha, Rajesh Khanna and others. The product also features the entire collection of Ameen Sayani’s Geetmala.

Carvaan Gold is incorporated with FM/AM radio and has the option to listen to the personal collection of songs through Bluetooth or by attaching a pen drive in USB port. The product takes power from a rechargeable battery that has the capacity to last up to 5 hours.

LEAVE A REPLY

Please enter your comment!
Please enter your name here