Sony Announces Two New Mirrorless Cameras

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  • The new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers
  • Sony also announced two new APS-C zoom lenses in the G Lens series for its E-mount line-up

Sony has announced two new additions to its α (Alpha) APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100).

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from, when choosing the right tool for their needs,” said Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India.

Tokuno added, “The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

Suitable for multiple types of shooting scenarios

The company says that the new Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility, making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

Sony also announced two new APS-C zoom lenses in the G Lens series for its E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony now features a total of 54 lenses.

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