Japanese consumer electronics major Sony is seeking to strengthen its dominance in premium TV panel segment in India by selling more products tailored for the market.
Having tasted success, the company is now even looking to come up with high-end ultra high definition (4K) technology at affordable price range even as it steps up its consumer research here.
With Internet-enabled TV becoming popular, the company will also launch a new range, which will have YouTube button on remote control, later this year.
The company’s research team in India conducts studies about consumer behaviour, pattern of TV usage, kind of programme watched, preference for particular picture and colour; and the kind of sound they like.
These feedback are then shared with global engineers along inputs as to what kind of features, picture quality and sound is required for India so as to develop product to meet Indian requirements.
Kenichiro Hibi notified Sony is also gearing up to take similar steps with 4K products, which are priced highly and available mostly in big screen sizes of 85 inches. He also said with increasing popularity of Internet- enabled TV, Sony will launch a new range, which will have YouTube button on remote control, later this year.
He further said it is not only in television business that Sony is focusing on for India-specific products. Even in audio business also it has adopted similar strategy.
By Baishakhi Dutta