Xiaomi targets Indian TV market, plans to go Reliance Jio way

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Chinese technology giant Xiaomi is planning to disrupt the Indian TV space  the way Reliance Jio disrupted the telecom space, the company’s founder Lei Jun said in an interview with ET. 

Image for representational purpose only

Speaking to ET, Jun said that Indian consumers should get 32-inch TVs for as low as Rs. 10,000 but for that to happen, the government needs to lower taxes, a suggestion he would like to give to PM Narendra Modi if he gets a chance to meet him. Xiaomi is looking to also make its TVs in India sometime in 2018, and will look to set up factories for the same. Jun also expects explosive growth for smartphones in India – which No. 1 ranked Xiaomi should be able to tap backed by an improved supply chain – compared with the de-growth in China.

Talking about the strategy of expansion, Jun said that they will start with online and hen step by step go to offline. He also mentioned that the company is open to setting up manufacturing of TVs in India, hopefully in 2018.

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