Haier Intends to Create Brand Recall Value with New Ad

  • The commercial will be played in other vernacular languages 
  • Haier will promote the add through digital and print media too
Silent Performers TVC

Consumer electronics brand Haier has launched its latest TV commercial named ‘Silent Performers’ featuring sportswomen Hima Das, Dipa Karmakar and Simranjit Kaur. Haier has collaborated with Famous Innovations for this commercial which will premiere on 18th October.

N.S. Satish, senior vice president, sales and marketing at Haier Appliances India said “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Washing Machine series is an innovative solution designed for customers that promises durability while making their lives easier and efficient. The TVC is created to highlight the achievements of our leading sportswomen who have brought so much pride to all Indians. It also tends to strongly connect with our customers and build a strong brand recall with them.”

Other languages

Haier will air the TV commercial in Punjabi, Bengali, Marathi, Tamil, Telugu, Malayalam Kannada, Oriya and Hindi. It will also promote the ad through print and digital medium in the country.

The storyline of the commercial will show how sport stars like Dipa Karmakar, Hima Das, Simranjit Kaur focused on the pursuit of their goals and passions despite being away from media and people’s attention.

Raj Kamble, founder and CCO, Famous Innovations , added, “We were working with a very simple yet innovative product- a washing machine that does what it does in the most efficient and silent way possible – and wanted to highlight this feature in a creative and an engaging way. Given, how interesting the product was we thought of creating a film that highlights the achievements of some of the strong personalities in our sports industry today who have silently strived for perfection in their respective fields and hence, inspired everyone around them.”

Direct motion motor washing machine launched

Haier says this commercial is in sync with the company’s silent direct motion motor washing machine launched recently. The washing machine comes with dual Spray and anti-Bacterial technology to suit laundry needs of Indian consumers as per Haier.