- Both these have been launched under Rs 3,000 price tags
- Sony is claiming up to 60 minutes playback on 10 minutes charge
Sony India has launched WI-C310 and WI-C200 wireless neck-band style headphones in India. Priced at Rs 2,990 and Rs 2,490, these are now among the most affordable wireless headphones sold by Sony in the country.
Company’s official statement read, “The comfortable, versatile and practical, WI-C310 and WI-C200 in-ear headphones will fit seamlessly and stylishly into your life. Whether you’re listening to pop hits, classical concertos or tapping your feet through jazz solos, the WI-C310 and WI-C200 delivers dynamic audio performance with deep bass and outstanding clarity. It is time to stop untangling lengthy wires and start enjoying music on the go.”
Targeting mass segment?
The prices, Sony have launched its newest wireless headphones at, seems as if the company is trying to target the mass segment here. Interestingly, a lot of companies are offering Bluetooth powered wireless headphones in prices below Rs 3,000 in India. Xiaomi had recently made its entry into the segment with a Bluetooth wireless headphone priced below Rs 2,000.
Ear-worn devices, as per a recent report by IDC, are expected to grow from 72 million units in 2019 to 105.3 million in 2023. While many of these will be used as the front end to smart assistants or be used to track health-related metrics.
15 hours playback time
Sony is claiming a battery life of up to 15 hours on its latest WI-C310 and WI-C200 in-ear headphones. Company’s official statement read, “To top it off, WI-C310 and WI-C200 come with an upgraded quick charge function. When the battery runs low, just 10 minutes of charging gets you a full 60 minutes of playback. This means that even if you’re in a rush, you’ll soon be ready to get the music going again.”
It continued, “Users can go completely hands-free while making calls or listening to music as WI-C310 and WI-C200 comes with a built-in microphone and are compatible with Google Assistant and Siri. One can enjoy entertainment on the go, connect with friends, check the weather, listen to music, set reminders, and more, using just your voice. Press the multi-function button twice and you’ll get instant access to Siri or Google Assistant.”
IDC, in one of its recent reports had said that it expects brands to push forth added benefits such as allowing consumers the ability to cope with hearing loss or giving users the ability to fine tune their daily auditory experience in hearables.