Fujifilm Adds New Mirrorless Camera to its Portfolio in India


The company said that the camera’s design is based on X-T20 camera. Fujifilm seems to be targeting professional photographers with their new offering in the country

Fujifilm India Private Limited has announced its latest offering X-T30, a mirrorless digital camera for the Indian market. The company claims that X-T30 features a 26.1 MP X-Trans CMOS-4sensor and X-Processor-4 image processing engine. Fujifilm is retailing it for a starting price tag of Rs 74,999 in the country.

Fujifilm’s official statement read, “Ideal for camera enthusiasts, the camera is convenient to use, easy-to-carry, delivers greater speed and accuracy and is capable of producing greater image quality in stills and videos. This camera can also be paired with a smart device via Bluetooth enabling which automatically transfers pictures and videos.”

Haruto Iwata, Managing Director, Fujifilm India, said, “The camera industry in India is dynamic and we have witnessed a significant consumption of 4K cameras from the professional segment. Catering to the consumption patterns of the photographers, X-T30, not only offers a novel photography experience to the end users, but also brings the imaging industry to new heights in terms of product design.”

Fujifilm X-T30 features

This latest mirrorless camera from Fujifilm weighs 383g. Fujifilm claims that the camera can record 4K/30P videos while applying Film Simulation mode. It offers 30 fps photo clicking ability.

Talking about the camera’s sensor, Iwata, said, “We’ve also brought an intelligent sensor and a swift image processing engine into this compact and lightweight body to achieve ultimate image quality.With this new addition in our X series, we aim to facilitate our users with a product which will help them expand the horizon of their photographic capabilities.”

Fujifilm’s official statement read, “The X-T30 inherits popular exterior design features of the X-T20, while adopting a new grip design that makes the camera body sit comfortably in your hand. It also has the “Focus Lever”, replacing the “Selector Button”, to afford extra grip space at the rear. These design enhancements have created added hand-holding stability despite the camera’s compact and lightweight body, even when it is mounted with a large lens such as a telephoto zoom.”

It continued, “The rear LCD monitor uses a touchscreen panel display 1.3mm thinner than that on the X-T20. Its improved touchscreen response enables faster and more intuitive camera operations.”