- The company’s next generation French door flagship model is priced at INR 54,999
- Range of 7 SKU’s is priced between INR 6,999 and INR 64,999
- The refrigerators will be available for retail via Amazon, Flipkart and Reliance Digital
The range includes four categories – the French Door, Side-by-Side, Top Freezer and Single Door, with a capacity range between 44L and 690L. The brand will offer a 1-year warranty on the refrigerators and a 10-year warranty on the inverter compressor.
About the launch
Talking about launch, Mr. Rishi Tandon, COO Hisense India, commented, “With the launch of Side-by-Side and French Door big capacity refrigerators, we are providing Indian consumers the power to choose and upgrade at reasonable prices, and are reinventing a segment in the market which has limited options currently. Globally, Hisense is an aspirational premium brand that is involved in continuous technology innovation and customer-oriented development of products. The new Side- by-Side range that we are launching is the result of an integration of Global and Indian Insights. This has resulted in features that have been designed for the Indian consumers who aspire for more. We focus on the product’s cutting-edge technology, superior performance, elegant and sophisticated design, and enduring reliability, ensuring nothing is ever compromised”
The product features Dual-cooling technology to keep the food fresh and ensure quick cooling. The is designed with delicate black stainless steel panel, exquisite metal texture, stylish and smooth lines to ensure the premium look and feel.
On the inside, the refrigerator is fitted with LEDs to light up every corner of the device. The device is enabled with My Fresh Choice technology that lets the user to customize the temperature setting according to their needs.
The refrigerators are being launched as a part of Hisense launch campaign #BeAmazed on Amazon, Flipkart and Reliance Digital.
The consumers can access detailed specifications and features of the Hisense refrigerators on the company’s official website. The website also includes details of the entire range of Televisions and Air Conditioners, in addition to the launch details of its upcoming products and brand- related information. The product launch is further backed by a strong national service network of 450 service centers, catering to 18500+ pin codes to ensure the best after sales service for its customers.