Play Launches Three New Products Playfit 21 and Playfit 53 and N23

  • The Playfit 53 fitness band is equipped with a 2.5D curved glass display
  • Company claims it is pushing the boundaries of innovation in smart wearable segment
Playfit 53

Delhi based startup Play has launched three new products in the wearable and audio technology segment under Playfit and Playgo. The company plans to sell these new products through online channel Amazon. The company has launched two new smart bands Playfit 21 and Playfit 53 and a wireless neckband earphone N23. The company will sell the Playfit 21 for Rs 1299, the Playfit 53 for Rs 2999 and N23 for Rs 1399.

Sandeep Banga, CEO & Founder, PLAY said, “We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which are helping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers”.

Nordic nRF52832 chipset

The Playfit 21 fitness band is equipped with Nordic nRF52832 chipset according to the company. It has a 0.96-inch color display and connects through bluetooth 4.2. The company says that the band is IP68 based water and dustproof. The touch button UI allows users to flip through several features like heart rate monitoring, stopwatch, pedometer and sleep monitoring.

The dial face is customizable as per mood and personality. Playfit 21 has retractable straps which also allows to charge the band via USB power source. The Playfit 21also vibrates to notify one for SNS alerts and is available in black, purple and blue colours.

The Playfit 53 fitness band is equipped with a 2.5D curved glass display along with a full Touch UI that allows the user to scroll through multiple features such as notifications or training mode according to the company. It also has a Nordic nRF52832 chipset and its 0.96” color display allows to track heart rate, steps (Pedometer) and monitors sleep. The company said that Playfit 53 comes with IP68 dust & water-resistant rating. It senses hand gestures, enabling the users to click pictures, just by flicking their wrists.

The company says that N23 comes with integrated Voice APK for Siri, Google Assistant and Alexa, ensuring easy and faster pairing with the host device. It houses a dual speaker to give an optimum Bass and Treble audio experience for the consumers. Each earphone has dual 6mm drivers and it weighs 28gms and offers up to 20 hours of playtime claims the company.