- Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager
- He will be taking care of Livpure’s entire product range for the North India market
Adarsh Srivastava has joined Livpure team as the zonal head for North India market. Having more than 16 years of experience, he will be responsible for channel & business development for Livpure’s offline trade unit.
“I am very excited to join Livpure team in India. My responsibilities here will include business and trade partners network development for Livpure in the offline channel. Apart from Livpure, I will also be taking care of all the categories that Livpure Smart Homes is present in,” Adarsh Srivastava told EFY Group.
Wholesale distribution to channel & business development
Srivastava has worked with Samsung, Airtel and Reliance Communications in the past. He had started his professional journey while pursuing bachelor’s degree. He told EFY that his was first assignment was wholesale distribution of products falling in the Pharma & FMCG sectors.
His first whole time job was with Reliance Communications as a territory sales manager. Apart from consumer sales, he was also responsible for corporate sales in his two years seven months tenure with Reliance Communications. Srivastava joined the company in August 2008 and worked there till February 2011.
He went on to join Airtel as a zonal manager in Februray 2011. Srivastava was responsible for distribution & channel sales of sim cards, 3G data cards and Airtel Money through prepaid segment in retail. He worked with Airtel for three years and seven months before moving on in August 2014.
Srivastava’s first major stint in channel development came with Samsung. He was working with Samsung before joining Livpure in February 2020. Joining Samsung as a regional channel development manager in September 2014, he was responsible for channel trend analysis as well as sales strategies.
“I see very exciting times ahead. Livpure is moving into many new smart consumer electronics categories soon and I am happy that I will be a part of the journey. We have already launched smart air coolers and smart air conditioners in many cities and we plan to keep launching these in more cities,” added Srivastava.