Orient Electric Appoints Salil Kapoor to Lead its Home Appliances Business

  • Salil has worked with LG Electronics, Samsung, Microsoft, Dish TV and Voltas in the past
  • He will be responsible for expansion of Orient Electric’s partner brands as well
Salil Kapoor, head, Orient Electric, home appliances business

Orient Electric Limited, part of $2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as business Head, Home Appliances vertical. Salil will be based at the company’s head office located in New Delhi.

“It gives me immense pleasure to welcome Salil to the Orient Electric family to lead our home appliances business. He brings with him extensive experience and deep understanding of consumer durables industry which will help us to propel growth in our Home Appliances business,”noted Rakesh Khanna, MD & CEO, Orient Electric Limited.

Salil has worked with heavyweights of the consumer electronics industry

An industry veteran with more than two and half decades in consumer durables and media distribution, Salil has held leadership positions at leading brands like LG Electronics, Samsung, Microsoft, Dish TV and Voltas. His previous assignment was with Voltas Limited where he was working as COO for the UPBG division and was leading Air Conditioners and other Appliances business.

In his consumer electronics industry carrier, he has worked with Bluestar for four years, with LG India for more than seven years and with Samsung for more than one year. He was also associated with Voltas for about a year and seven months.

“At Orient Electric, Salil’s focus will be on strengthening the product portfolio, increasing marketing effectiveness, improving service levels and ramping up the distribution network in the country in the next one year,” read Orient Electric’s official statement.

It continued, “Salil will also be responsible for the expansion of other partner brands in small appliances which currently include De’Longhi, Braun and Kenwood in India. Orient Electric entered a strategic partnership with the De’Longhi Group in 2018 to market its products in India.”