The collaboration, as per LG, will help the company in reaching out to its consumers anywhere in the country. India is the largest Whatsapp market in the word
Ki Wan Kim, MD, LG Electronics India, said, “Keeping in accordance with changing preferences of our customers, we decided to expand our width for after sales service which can defiantly be a great enabler in reaching out to our customers quickly and effectively. Our main differentiators include need-based innovation, customer-centric approach and robust after sales service. With this association, we are confident to take our relationship with our customers to the next level.”
Interestingly, Haier had recently announced the launch of ‘Face Identification Feature’ for its engineer mobile application in India. This feature, as per Haier, is able to recognise, control and verify the authenticity of a Haier engineer attending a customer request and is aimed towards making the service process secure and time-saving.
Leveraging quick chats through Whatsapp
Apart from discussing the queries on WhatsApp, LG customers can share installation requests, register complaints related to products and real scenarios to receive solutions. Responses to simple inquiries such as finding a nearby brand shop location or wanting to know key features of a product can also be provided on this platform.
Yougeun Park, head, Customer Service, LG Electronics, India said, “At LG, we aim to deliver value to our customers at every contact point. WhatsApp is a widely used platform across the country and will act as a one point solution for our consumers. We are sure that this initiative will bring us closer to our customers and help us serve them better.”
Whatsapp, an online messaginig app owned by Facebook, currently has more than 200 million users in the country. Business of Apps website claims that India is the largest market for Whatsapp in the world.
Silvio Kutic, CEO of Infobip, said, “Infobip is proud to enable WhatsApp Business Solution helping LG Electronics with customer product requests and repair needs for consumer durables. Reaching your customers on the channel they already enjoy is genuinely providing an enhanced customer experience building brand loyalty and trust.”