- The Tata owned consumer electronics company had recently launched one of India’s first BEE five star rated washing machines
- Voltas is retailing Voltas as well as Voltas Beko products from these brand shops in the country
Speaking on the occasion, Pradeep Bakshi, managing director and CEO, Voltas Limited said, “We are delighted to announce the launch of our brand shop, which will house the entire range of Voltas and Voltas Beko products. Customer centricity is at the core of all our offerings and Voltas Beko has been built on the same principles. These brand shops will continue to provide our esteemed customers technologically advanced, relevant and environment friendly products at attractive prices. Voltas is the No.1 AC brand with over 25 per cent market share, having a sizable lead over its nearest competitor. We aim to make Voltas Beko a market leader in the white goods space.”
India’s first five star rated washing machines
The company has recently launched one of India’s first 5 star rated washing machines was well. Voltas had said that it is the first company to launch a five star rated washing machine in the country.
Pradeep Bakshi, had said, “As a Tata group Company, we have always endeavored to be a frontrunner in introducing technologically advanced products in the market. Right since the introduction of the first energy efficient ACs in 2007, we have ensured that our products are customer centric, made for India, environment friendly and technologically superior. Our 5 star rated washing machines provide customers with superior wash quality with minimal water consumption, and are also available at very attractive prices. With this launch, Voltas. Beko has reinforced its commitment to the environment by bringing the latest IoT enabled green technology to the Indian market.”
Voltas’ official statement read, “The brand store features a well-designed and visually appealing display of new range of Voltas and Voltas Beko’ products, comprising air conditioners, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves and dishwashers. Conveniently located near the commercial hub of the town, the new brand shop would enhance Voltas’ brand experience and visibility. The brand shop is being launched to meet the expectations of consumers from a growing city like Visakhapatnam with technologically advanced products of Voltas and Voltas Beko.”