Currently, it is focussing on improving production capacity for the Indian market and intends to export worldwide later.
Hong Kong-based new technology brand Astrum will be launching its first ‘Made in India’ products this September under audio category in the Indian market.
The brand offers solutions in four verticals – mobility, audio, smart device and IT peripherals.
“We have received a good response from Indian consumers and that has motivated us to invest more in Indian market. With ‘Made in India’, we will be able to offer more innovative products at affordable prices to Indian consumers,” said Manoj Kumar Pansari, Chairman, Managing Director of Astrum India.
“Our innovation centre is set to take shape in India and within next few weeks we will be ready to innovate new and smart technology for the world. Soon we will also be introducing our own application to control smart devices,” he added.
The Astrum’s R&D centre in India will focus on revamping the existing products as well as developing new designs, ideas and smart technology.
Currently, Astrum is focussing on improving production capacity for the Indian market. Later, it intends to export the Made in India products worldwide.
Innovation centre launched
Astrum last month unveiled a dedicated innovation centre in Mumbai, Maharashtra and announced the hiring of Yogesh Dhandharia as the director for Astrum Innovations India.
The company is also developing its manufacturing facility in Tirupati, Andhra Pradesh. Astrum had signed an MoU with Andhra Pradesh Government last year for the same.
Astrum will develop the facility with an investment of over Rs 100 crore. A skill development center will also be developed as part of the MoU.
This, as per the brand, is an initiative to bridge the employ-ability divide between the metros and urban cities, it will also provide an eclectic range of employment opportunities to the youth in the region.
Till last month, the company has authorised service centres in over 1500 locations nationwide and it plans to continue the expansion for next six months.