- The company said it has achieved these numbers in the second half of 2019
- Vu had recently launched a 100-inch smart TV in India
Vu Televisions claimed that it has emerged as one of the market leaders in the large screen and 4K TVs market in India. The brand has experienced a 30 per cent YoY growth since its inception in India.
“The Indian market demands a perfect mix of innovation and technology at the right price point. Today, a television is not just a device for viewing entertainment content but is a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offering. Today, this celebration of our leadership across the large size TV and the most sought-after 4K TV category is a testimony of our strong reach across a diverse segment of audiences and we’ll continue to innovate on this path of consumer centricity as we move forward, ” said Devita Saraf, chairman, Vu Televisions.
The company said it has achieved these numbers in second half of 2019. It is to be noted here that the festive sales are still going on and there are more than two months left in the second half of 2019.
Launched a upgraded 100-inch TV
The company had introduced 100-inch variant of TVs in India last year. Vu, now has launched an upgraded version of the same at starting prices of Rs Eight Lakhs.
Devita Saraf, during the launch had said, “Luxury and technology have so much in common. They’re both about experiences and evolution, and this event is a reflection of that. Today, as we celebrate our leadership in the premium TV segment in India, we take immense pride in this unique proposition and hope to continue to deliver high-quality, luxurious viewing experiences to our consumers across the country”.
Vu has specifically mentioned that this 100-inch TV is a perfect match for conference rooms and business purposes. Interestingly, it comes powered by Android 8 and Support for Windows 10 as well.
The company was among the first to launch a smart TV at an affordable price in India and was also one of the first to offer online sale of a consumer electronic product like television back in 2013.
Company’s official statement read, “With every new launch, the company is focused towards delivering high quality viewing experience and is upgrading the television choices for consumers. Today, a 4K Vu TV is priced at Rs 20,000 to ensure that every household is able to adopt a high-end lifestyle product. “