The China-based company is planning to enter Indian consumer electronics market in ‘full swing’
TCL sold more smart TVs than normal TVs in Q4 2018. The figures shared by the company claim that it sold 5.97 million smart TVs and 3.07 million 4K TVs in the same quarter.
An official statement released by the company read, “The overall LCD TV sales volume in 2018 increased to 28.61 million sets, with a growth of 23.1 per cent year-on-year. The overall sales volume of Smart TVs and 4K TVs for the year increased significantly to 21.18 million sets and 9.18 million sets, rising by 40.3 per cent and 58.2 per cent year-on-year, respectively. This demonstrates the continuous optimization of product mix and sales channels.”
It is worth mentioning here that TCL had showcased its own version of foldable smartphone at the MWC 2019. It is the third brand after Samsung and Huawei to showcase a foldable smartphone.
Share from overseas markets
The company also said that its TV sales volumes grew by 16.9 per cent year-on-year to 4.68 million sets in Q4 2018, in overseas markets. Overseas markets, as per TCL, contributed over 60 per cent to its overall sales volume.
TCL’s official statement read, “During 2018, the company fully implemented its globalisation strategy by actively expanding into new markets with great growth potential while cultivating current overseas sales channels. It accelerated its brand internationalization and continued to reinforce its brand influence.”
Share in the home market
In the China market, the Company’s LCD TV sales volume increased to 2.81 million sets in Q4 2018. TCL said that its sales volume of smart TVs and 4K TVs accounted for 83.7 per cent and 58.9 per cent, respectively.
TCL’s official statement read, “The LCD TV sales volume in 2018 reached 10.39 million sets and rose by 13.4 per cent year-on-year, within which sales volume of smart TVs and 4K TVs represented 82.0 per cent and 54.1 per cent, respectively (excluding ODM business in both categories).”
It is to be noted here that in December 2018, TCL Electronics had announced to establish integrated manufacturing bases in India with Shenzhen China Star Optoelectronics Technology Company.
